More tours, same small team.
City walks, history and street-art tours, ghost tours — the highest-frequency business in travel. The calendar generates itself, and travelers book from their phones in seconds.
Every schedule change means editing fourteen calendar entries.
A guide calls in sick and the scramble begins: who is on tomorrow’s 10am, and who is even booked on it? Meanwhile travelers who found you at 11pm gave up, because booking meant sending an email.
A season of slots from one rule
- Recurring schedules that maintain themselves. Daily or weekly slots with multiple start times, generated months ahead automatically.
- Edit without wreckage. Pause a schedule for the low season or update its rule — new dates follow the new pattern, and any single date can still be changed or cancelled by hand.
- Same-day cutoffs, booking minimums, fast mobile checkout. Close bookings an hour before start, keep a floor under party sizes, and let travelers pick a slot and pay with Apple Pay or Google Pay in under a minute.
The right guide on the right corner
- Roster and assignment. Assign guides to slots with availability tracked, so double-booking a guide becomes impossible.
- Per-guide schedules. Every guide knows their week and their group sizes without a nightly WhatsApp round.
- Manifests per tour. Names and headcounts for every departure, on the guide’s phone or printed.
Pricing that fits a walking tour
- Adult, child, senior tickets. Typed passenger pricing, so families and school groups book correctly without a phone call.
- Add-ons at checkout. Museum entry, headsets, a drink stop — charged per guest or per booking, on top of the ticket.
- Promo codes. Early-bird offers, student discounts, seasonal codes — tracked automatically.
Your city, every channel
Widgets keep direct bookings yours; GetYourGuide and Viator are where city-tour demand actually lives. A seat sold anywhere is a seat gone everywhere.
Book-now buttons, calendars, and product lists — direct stays yours
GetYourGuideOTA bookings land in the same calendar and manifests
ViatorNo extranet juggling
Slots that generate themselves, guides who know their week, travelers who book in a minute — you just show up and tell the story.
Frequently asked questions
Can Samba cap group size per walk and stop a guide being double-booked?
Yes. Each slot has its own capacity, so a 16-person old-town walk stops selling at 16, and you can set a booking minimum per party. Guides are assigned to slots with availability tracked, so the same guide can’t end up on two overlapping walks — and every guide sees their own week and group sizes.
Do I have to set up every departure by hand?
No. Set a daily or weekly schedule with multiple start times once, and Samba generates the slots months ahead. Pause it for the low season or change the rule and new dates follow the new pattern — any single date can still be changed or cancelled by hand, for the day a guide calls in sick.
Do my GetYourGuide bookings show up on the same manifest as direct bookings?
Yes. GetYourGuide bookings land in the same calendar and manifests as bookings from your own site, so a spot sold there is a spot gone on your widget too. Your guide sees one headcount per tour, not two lists to reconcile before the 10am start.
What does Samba cost for a walking tour business running several tours a day?
$0 a month, no setup fees, no contracts. The first $10,000 in bookings is free; after that it’s a flat 2% per booking, which you can absorb or pass to travelers. It’s a percentage, not a booking count, so adding departures never pushes you onto a bigger plan. Stripe processing is billed separately by Stripe.
How is this different from Bookeo for a walking tour operator?
Bookeo charges no per-booking commission — flat monthly plans from $14.95 — and for a small, steady operation that can be the cheaper option. The catch for a high-frequency walking tour business is that each Bookeo plan caps how many bookings you can take per month, so a busy season can push you up a tier. Samba has one plan with no booking-count tiers: free to start, then a flat 2% after your first $10,000. Run the numbers on your own volume — if bookings are modest and steady, Bookeo is a fair pick; if you keep adding departures, Samba’s fee scales with you instead of in plan-sized jumps.
The parts that do the work.
Let the calendar run itself.
Free to start. No setup fees. No contracts.