Free tool for tour operators
How good is your Viator listing, really?
Paste your product URL. Get a 100-point score and the exact fixes that move it — in a few minutes.
What your report looks like
- Rating — 4.8★
- Destination in title — place not in title · target: title includes the destination
- Add destination to title+4 pts
What we check
- First impression — Title, hero image, rating — what travellers see in search results.
- Content & itinerary — Description depth, highlights, stops, inclusions, duration.
- Social proof — Review volume, rating health, freshness, host responses, badges.
- Visual proof — Provider gallery depth and traveller photos.
- Booking confidence — Cancellation policy, pricing display, demand signals.
How it works
- 1
Paste your Viator URL
- 2
We read the listing
- 3
Get your score + fixes
Frequently asked questions
Is this really free?
Yes. You see your score instantly; enter your email only if you want the full report and a copy by mail.
How is the score calculated?
Fixed, deterministic rules over what's publicly visible on your listing — the same input always scores the same. The written recommendations are AI-generated from on-page facts.
What do you do with my data?
We store the public listing snapshot and your report so your link keeps working, and your email if you unlock the report. No spam, no reselling.
Will Viator know I ran this?
We read the same public page any traveller sees. Nothing is posted or changed on your listing.
Who built this?
Samba — booking and payments software for tour and activity operators.