Free tool for tour operators
How good is your TripAdvisor profile, really?
Paste your operator profile URL. Get a 100-point score, the reviews still waiting for a reply, and the exact fixes that move your score — in a few minutes.
What your report looks like
- Ranking — #139 of 3,908 in Rome (top 4%)
- Reply rate — replied to 0 of your last 30 reviews · target: reply to 80%+
- Reply to every new review this month+8 pts
What we check
- Reputation & ranking — Rating, your ranking in your city, review volume, and how your recent reviews are trending.
- Review velocity — How many reviews you get, how fresh the newest one is, and whether the pace is slipping.
- Owner engagement — How often you reply, whether you answer the bad reviews, and how recently.
- Profile completeness — About text, website, phone and email, and photos.
- Bookable on TripAdvisor — Whether travellers can book your tours straight from your profile, with free cancellation.
How it works
- 1
Paste your TripAdvisor profile URL
- 2
We read your profile and recent reviews
- 3
Get your score + fixes
Frequently asked questions
Which URL do I paste?
Your operator profile: the TripAdvisor page with your company name, your ranking and all your reviews. Its address contains Attraction_Review. If you only have a single tour page, click your company name on it to open the profile.
Is this really free?
Yes. You see your score instantly; enter your email only if you want the full report and a copy by mail.
How is the score calculated?
Fixed rules over what's publicly visible on your profile and your 30 most recent reviews — the same input always scores the same. The written recommendations and the draft replies are AI-generated from those facts.
What do you do with my data?
We store the public profile snapshot and your report so your link keeps working, and your email if you unlock the report. Reviewers appear by first name and initial only. No spam, no reselling.
Are you affiliated with TripAdvisor?
No. This tool is not affiliated with or endorsed by TripAdvisor. We read the same public profile any traveller sees, and nothing is posted or changed on it.
Who built this?
Samba — booking and payments software for tour and activity operators.