Aug 13, 2026
Google Things to Do Ads: The Operator Setup Guide
Google Things To Do ads run on feed data, not keywords. Here's how to wire your inventory, landing pages, and booking flow so the campaign actually converts.
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The Samba blog
Notes from the road.
Playbooks, teardowns, and field notes for tour and activity operators — on winning more direct bookings and running trips with less admin.
Aug 12, 2026
How to List on Google Things to Do: A Tour Operator Playbook
A practical playbook for tour operators on how to get listed on Google Things to Do — covering eligibility, feed setup, booking paths, and what your checkout needs to handle.
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Aug 11, 2026
WordPress Booking System Plugin: A Practical Guide
A WordPress booking plugin can own your reservation flow — but for multi-day tours, deposits, manifests, and departure control often need more than a plugin alone.
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Aug 10, 2026
Booking Engine WordPress Plugin for Tours: A 2026 Guide
Generic booking plugins stop at checkout. This guide shows tour operators how to pick a WordPress booking engine that handles deposits, manifests, and traveler records end to end.
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Aug 9, 2026
WordPress Booking Widget Setup Guide for Tour Operators
A WordPress booking widget only earns its place if it keeps payments, traveler records, and availability in sync. This guide covers setup, configuration, and testing for tour operators.
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Aug 8, 2026
Best Tour Booking Plugin WordPress: Top Picks for 2026
Not all WordPress booking plugins handle departures, deposits, and traveler records. Here's how the top 10 stack up for tour operators who need real operational control.
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