The best Peek Pro alternatives for tour and activity operators (2026)

Why are operators looking for a Peek Pro alternative?

Peek Pro is a capable, well-known activity platform — an AI-forward feature set, dynamic pricing, walk-up point-of-sale, waivers, and partnerships like its tie-up with JetBlue. For a high-volume day-tour, rental or attraction operator, it's a serious tool with real brand recognition behind it.

The friction shows up in two places: you can't find out what it costs, and it wasn't built for multi-day trips.

What does Peek Pro cost?

Nobody can tell you from its website. Peek Pro publishes no pricing page — no plan prices, no booking fee — and every path ends at "Request a demo." Independent comparison sources report a customer-facing fee of around 6%, but Peek Pro doesn't confirm any figure on its own pages, so even that number is an outside estimate rather than a quote. For a multi-day operator, where a single trip can run into the thousands, a fee you can't see until you're on a sales call is a cost you can't plan a season around.

Where does Peek Pro fall short for multi-day trips?

A multi-day itinerary has a different shape than a 9 a.m. zipline slot. It needs a deposit to hold the booking, an installment schedule to collect the balance over weeks, and a way to manage a trip that spans several days. Peek Pro's public pages center on activities, rentals and attractions — there's no multi-day itinerary builder, deposit system or payment-plan feature surfaced anywhere. Operators who run departures, not time slots, end up bending an activity tool around a problem it wasn't designed for.

Who should stay on Peek Pro?

Be fair about this: if you run high-volume day-tours, rentals or attractions and you're happy with the price you were quoted, Peek Pro's feature depth and brand are genuine assets. The operators with the clearest reason to look elsewhere are the ones selling multi-day trips direct, who want a deposit-and-installment workflow and a fee they can read before they ever request a demo.

How should you choose a Peek Pro alternative?

There's no single best tool — there's a best tool for how you actually sell. Start with two questions: do you sell multi-day trips or day activities, and where do your bookings come from?

What if you sell multi-day trips direct?

Then deposits, installments and fee transparency matter more than anything else. Samba is purpose-built for this: native deposits and installment plans, a free $0/mo plan with every feature included, and a flat 2% per booking with the first $10,000 of bookings free, all published in full. WeTravel is the closest alternative, pairing a native itinerary builder with auto-billing — just confirm its booking fee on a demo, since it isn't published.

What if most of your bookings come from OTAs?

Then distribution outweighs the headline fee. Bókun is built for reach: a marketplace of 2,600+ OTAs and resellers, 70+ global OTAs, and a 0% Bókun fee on Viator and offline bookings on paid plans. Rezdy plays the same game with a 12,000+ agent marketplace and a transparent +3% online-booking fee. Both publish their pricing, which already puts them ahead of Peek Pro on clarity.

What if you want the biggest, most established brand?

FareHarbor is the heavyweight — 20,000+ companies and a Booking Holdings parent — and it's the brand searchers most often weigh against Peek Pro. The honest catch is that it shares Peek Pro's two weak spots: it's day-tour-first, and it's just as opaque on price, with a fee third parties peg at 6-8% that FareHarbor never publishes itself.

How much should the fee structure weigh in your decision?

More than most operators expect, because it scales with your ticket size. A flat 2% on a $3,000 trip is $60; a fee you can't see at all is a number you can't plan around at any ticket size. On an $80 day activity the percentage barely registers, but multi-day tickets are large, so the rate compounds across every departure. Model your real average ticket against each platform's published fee — and treat any platform that won't show you the fee as a cost you haven't measured yet.

How hard is it to switch from Peek Pro to Samba?

Switching booking platforms feels heavier than it is, mostly because your live calendar and customer relationships are on the line. The practical work breaks into three parts: moving your trips and their payment terms, redirecting your booking links, and bringing across any in-flight bookings.

What do you need to move first?

Your experiences and their payment structure. On the free plan you can rebuild all your trips, set your deposit and installment terms, and run real test bookings through the engine before you point any traffic at it. Because Samba is multi-day-first, the deposit-and-installment setup that took workarounds on a day-activity tool maps directly to how a multi-day trip is actually sold.

What happens to bookings already in Peek Pro?

Let existing departures run out on Peek Pro while new bookings flow to Samba — there's no need for a hard cutover. Point your website's "Book now" links and embedded widgets at the new checkout, keep Peek Pro live until its last booked trip departs, then close the account. Offline payments you mark manually carry no Samba fee, which makes reconciling a transition period straightforward.

The honest part: there's real setup work, and a new platform means a new dashboard for your team to learn. What you get in exchange is fee math you can actually read — a flat 2% per booking, first $10,000 free, processing billed straight to Stripe — instead of a price you can only learn on a demo, plus payment plans built for the way multi-day trips are sold. If you're ready to see it against your own trips, you can start free on Samba.