Peek Pro pricing and fees, plus the best alternatives (2026)

Peek Pro pricing

Peek Pro publishes no pricing at all — you have to talk to sales to get a quote. Samba's fee is public: a flat 2% per booking (first $10,000 free) on one $0/month plan with every feature included.

Why are operators looking for a Peek Pro alternative?

Peek Pro is a capable, well-known activity platform — an AI-forward feature set, dynamic pricing, walk-up point-of-sale, waivers, and partnerships like its tie-up with JetBlue. For a high-volume day-tour, rental or attraction operator, it's a serious tool with real brand recognition behind it.

The friction shows up in two places: you can't find out what it costs, and it doesn't surface payment plans.

What does Peek Pro cost?

Nobody can tell you from its website. Peek Pro publishes no pricing page — no plan prices, no booking fee — and every path ends at "Request a demo." Independent comparison sources report a customer-facing fee of around 6%, but Peek Pro doesn't confirm any figure on its own pages, so even that number is an outside estimate rather than a quote. For an operator whose trips run into the thousands, a fee you can't see until you're on a sales call is a cost you can't plan a season around.

Where does Peek Pro fall short?

A $3,000 trip is paid differently than a 9 a.m. zipline slot. It needs a deposit to hold the booking and an installment schedule to collect the balance over weeks. Peek Pro's public pages center on activities, rentals and attractions — there's no deposit system or payment-plan feature surfaced anywhere. Operators who take deposits end up bending an activity tool around a problem it wasn't designed for.

Who should stay on Peek Pro?

Be fair about this: if you run high-volume day-tours, rentals or attractions and you're happy with the price you were quoted, Peek Pro's feature depth and brand are genuine assets. The operators with the clearest reason to look elsewhere are the ones selling direct, who want a deposit-and-installment workflow and a fee they can read before they ever request a demo.

How should you choose a Peek Pro alternative?

There's no single best tool — there's a best tool for how you actually sell. Start with two questions: how large is your average ticket, and where do your bookings come from?

What if you sell multi-day trips direct?

Then deposits, installments and fee transparency matter more than anything else. Samba is purpose-built for this: native deposits and installment plans, a free $0/mo plan with every feature included, and a flat 2% per booking with the first $10,000 of bookings free, all published in full. WeTravel is the closest alternative, pairing a native itinerary builder with auto-billing — just confirm its booking fee on a demo, since it isn't published.

What if most of your bookings come from OTAs?

Then distribution outweighs the headline fee. Bókun is built for reach: a marketplace of 2,600+ OTAs and resellers, 70+ global OTAs, and a 0% Bókun fee on Viator and offline bookings on paid plans. Rezdy plays the same game with a 12,000+ agent marketplace and a transparent +3% online-booking fee. Both publish their pricing, which already puts them ahead of Peek Pro on clarity.

What if you want the biggest, most established brand?

FareHarbor is the heavyweight — 20,000+ companies and a Booking Holdings parent — and it's the brand searchers most often weigh against Peek Pro. The honest catch is that it shares Peek Pro's two weak spots: it's day-tour-first, and it's just as opaque on price, with fees third parties peg at up to about 6% on direct bookings plus about 2% on OTA bookings, which FareHarbor never publishes itself.

How much should the fee structure weigh in your decision?

More than most operators expect, because it scales with your ticket size. A flat 2% on a $3,000 trip is $60; a fee you can't see at all is a number you can't plan around at any ticket size. On an $80 day activity the percentage barely registers, but higher-value tickets are large, so the rate compounds across every departure. Model your real average ticket against each platform's published fee — and treat any platform that won't show you the fee as a cost you haven't measured yet.