10 OTAs for Tour Operators Beyond Viator and GetYourGuide

Viator and GetYourGuide dominate the conversation. Together they handle the majority of OTA bookings for tours and activities worldwide. The obvious next question for an operator is whether any of the other platforms are worth the setup time.

Klook is approaching an NYSE IPO and has a dedicated multi-day category. TUI Musement just integrated 750+ multi-day tours and is the gateway to Booking.com's audience. Civitatis serves 1.2 million Spanish-speaking travelers per month. Google Things to Do charges zero commission. This article profiles 10 platforms beyond the two majors — with commission rates, multi-day fit assessments, and a clear framework for which ones are worth the listing overhead and which to skip.

For the full analysis of Viator's commission structure and GetYourGuide's country-based rates, see the full cluster in the OTA supplier guide.

How should tour operators evaluate smaller OTAs?

Before the platform profiles, the evaluation framework. Five questions to ask before listing on any OTA — applicable to the 10 platforms below and to any new platform that launches next year.

What questions should operators ask before listing on any OTA?

Does this OTA's audience match my product? A platform of last-minute urban travelers is wrong for a 14-day trek that sells 6 months out. The audience shape matters more than the total traffic number.

What is the commission, and does it stack with my booking system fee? The OTA takes 15-35%. Your booking system takes another 1-6% on top. The total effective rate is higher than the headline number. (For the full commission stacking math, see the channel manager comparison.)

Do I have listing control? On some platforms you manage your listing directly. On others (Booking.com, Expedia), your inventory flows through intermediaries and you control nothing about the presentation.

Is multi-day explicitly supported? Check the product taxonomy, booking flow, and cancellation policies. "We accept tours" does not mean "we support 14-day itineraries with deposits, installments, and 60-day cancellation windows."

What is the operational overhead of maintaining another channel? Listing updates, availability sync, customer communication, review management. Each channel costs operator time. Three well-maintained channels outperform ten neglected ones.

Which smaller OTAs should tour operators evaluate?

Ten platforms, each with a commission rate, multi-day fit assessment, and an operator verdict. Ordered from most to least relevant for multi-day operators.

What is Klook — and why should multi-day operators watch it?

Asia-Pacific dominant and expanding globally. Approximately 500,000 activities across 400+ destinations. Klook filed for an NYSE IPO (ticker KLK) in November 2025 — the first pure-play tours and activities OTA to pursue a public listing. The IPO was delayed to early 2026; the filing signals serious scale ambitions.

Commission: 15-25%, negotiated. No upfront fees. Direct signup at the Klook partner portal or via Bokun, Rezdy, and FareHarbor.

Multi-day fit: Yes. Klook has a dedicated "Multi-day tours" category — one of the few OTAs that explicitly names multi-day as a product type. Viable for operators targeting Asian travelers or seeking geographic diversification beyond US/Europe-centric platforms.

Operator verdict: Evaluate if you target APAC travelers, operate in APAC destinations, or want a multi-day-supporting channel outside the Viator/GetYourGuide duopoly.

What is TUI Musement — and why is it the gateway to Booking.com?

TUI Group's tours and activities division. Approximately 88,000 experiences across 100+ countries. In September 2025, TUI Musement integrated 750+ multi-day tours — actively building multi-day distribution at a pace ahead of most OTAs.

Commission: 20-35%, negotiated. Monthly payouts. Direct signup at the TUI Musement partner portal or via bookingkit.

Multi-day fit: Yes. The 750+ multi-day integration is the strongest signal of multi-day commitment from any non-TourRadar OTA. TUI Musement is also the primary intermediary for Booking.com's tours inventory — listing on Musement is one of the main paths to getting your tours recommended to Booking.com's 28 million hotel guests.

Operator verdict: Evaluate if you want Booking.com reach, target European travelers, or want an OTA that is actively investing in multi-day support. The Booking.com recommendation pipeline to 28 million hotel guests alone makes Musement worth evaluating.

What is Civitatis — and who does it serve?

The Spanish-speaking market leader. Approximately 90,000 activities across 3,800 destinations in 160 countries. Civitatis serves 1.2 million travelers per month, with estimated revenue of $168 million. A partnership with Rappi gives access to 50+ million Latin American users.

Commission: 20-30%. No enrollment fees. Direct signup at the Civitatis provider portal. Also via Bokun.

Multi-day fit: Partial. Day trips and guided tours are the core product. Multi-day is not a primary category, but operators with itineraries that appeal to Spanish and Latin American travelers may find the audience match valuable.

Operator verdict: Must-evaluate if your audience is Spanish-speaking or your destinations are popular with Latin American travelers. Skip otherwise — the platform's strength is its audience, not its multi-day product capabilities.

What is Headout — and what is it optimized for?

Last-minute urban activity booking. Approximately 10,000 activities across 400+ cities. Headout is mobile-first, designed for travelers already in a destination looking for something to do this afternoon or tomorrow. Revenue of $130 million in 2024 — 8x growth since Covid.

Commission: 25-30%, plus an optional 1.75-2.25% fee for accelerated billing. Apply at Headout's supplier hub. Also via Rezdy, Bokun, and FareHarbor.

Multi-day fit: No. The entire product is optimized for last-minute, urban, single-day experiences. The audience is in the wrong buying mode for multi-day trips.

Operator verdict: Skip for multi-day. Consider only if you also sell short urban experiences as a side product alongside your multi-day operation.

What is Tiqets — and what does the Expedia acquisition mean?

Museums, attractions, and cultural experiences. Skip-the-line ticketing across 60+ countries. Tiqets is an admission-ticket platform, not a tours platform.

Commission: 20-30%. Free to sign up at the Tiqets venue portal. Also via Rezdy.

Multi-day fit: No. Admission tickets and single-point cultural attractions only. The product taxonomy does not include tours of any duration.

Tiqets is being acquired by Expedia (announced December 2025, expected to close in early 2026). Post-acquisition, Tiqets inventory will feed into Expedia's B2B activities API — extending the platform's reach but not changing its product scope.

Operator verdict: Skip for multi-day. Not relevant unless you sell attraction admission tickets.

What about Withlocals, Hotelbeds, Veltra, and Pelago?

Four platforms that serve specific niches. Brief profiles:

Withlocals — Private local experiences with locals as hosts. Netherlands-based B Corp. Approximately 2,500 experiences. The effective take rate is approximately 40% (a 32% commission from the host plus a separate 10% traveler service fee). Multi-day fit: no. Niche, low-volume, and the most expensive commission in this article. Skip for multi-day operators.

Hotelbeds — A B2B wholesaler, not a consumer-facing OTA. Over 60,000 B2B partners (travel agents, tour wholesalers, airlines). The margin model is net-rate based at 10-20%. Hotelbeds explicitly supports multi-day tours via its API. Multi-day fit: yes, but B2B only. Evaluate only if you sell through travel agents or tour wholesalers, not directly to consumers.

Veltra — Japan-focused. Approximately 13,000 activities with 90% Japanese visitors. Estimated commission at 15-30%. Multi-day fit: partial, Japan only. Evaluate only if you operate in Japan or specifically target Japanese travelers.

Pelago — A Singapore Airlines subsidiary. Over 200,000 activities with KrisFlyer miles integration. Commission is not publicly disclosed. Connected via Rezdy. Multi-day fit: partial, Southeast Asia focused. Evaluate if you operate in Southeast Asia and want to reach airline passengers through their loyalty program.

What about Google Things to Do — is it an OTA?

No. Google Things to Do is a search and maps feature, not a booking platform. But for day-tour operators, it is the most significant shift in distribution economics in years: zero commission and a "Book on Official Site" button that sends travelers directly to your booking page.

How does Google Things to Do work for operators?

Listings flow through approved connectivity partners — FareHarbor, Rezdy, Bokun, and others. There is no self-serve signup. Your booking system pushes listings to Google automatically if it supports the integration.

Zero commission on organic listings. Paid ads (Performance Max, things-to-do ads) are a separate cost the operator controls. Categories include tickets, tours tied to points of interest, and experiences.

Multi-day fit: Mostly no. Google's policies exclude "overnight hotel stays and multi-day cruises." Some overnight activities where lodging is not the primary focus may be permitted, but multi-day tour operators cannot reliably access this channel.

Why does Google Things to Do matter for the OTA comparison?

Because it is the 0% commission alternative. For a day-tour operator comparing a 25% Viator listing to a free Google Things to Do listing with a "Book on Official Site" button, the math is straightforward. Google is displacing OTAs in organic search results for destination activities — and operators listed there get direct traffic at no commission cost.

For multi-day operators, the practical value is limited by the overnight exclusion. But the trend matters: the economics of distribution are shifting, and the OTA commission model is no longer the only path to traveler visibility. Day-tour operators who are not yet listed on Google Things to Do through their booking system's connectivity partner should make it a priority — it is the highest-margin distribution channel available.

How do these platforms compare for multi-day operators?

The summary table. Green means the platform explicitly supports multi-day. Amber means partial or niche support. Red means not built for multi-day.

Of the 10, two explicitly support multi-day tours (Klook and TUI Musement), one is the gateway to Booking.com's audience (TUI Musement via the intermediary pipeline), and one charges zero commission (Google Things to Do — but mostly excludes overnight tours). The remaining six are built for day tours, attraction tickets, or niche markets.

A multi-day operator's distribution strategy should start with direct booking, add Viator or GetYourGuide if the commission math works, consider TourRadar as the multi-day-native exception, and evaluate Klook or TUI Musement only if the geographic fit is right. Listing on all 10 platforms in this article wastes operational overhead on channels that were not built for your product.

Further reading: benchmark every platform above against the 2026 OTA commission rates reference, follow the cross-platform 8-step listing checklist, read how Expedia Local Expert acquired Tiqets, and work through the OTA vs direct booking decision framework.

Samba is built for multi-day operators who want to own their bookings. Direct booking as the primary channel. OTA connectivity as optional incremental distribution. Book a demo.