How to Become a GetYourGuide Supplier — OTA Supplier Guide cover image with GetYourGuide logo

How to Become a GetYourGuide Supplier (and Whether It Fits Your Trip Length)

GetYourGuide publishes a 20-30% commission rate, confirmed in writing, with no paid-placement product and near-instant approval. It is also the wrong channel for most multi-day operators.

By Valentin Fily

11 min read

Becoming a GetYourGuide supplier takes about 30 minutes of form work. Signup is 6 steps, product listing is 13 steps, approval lands in minutes. The commission rate is published directly on GetYourGuide's own pages: 20 to 30 percent of the ticket price, depending on the country your activity runs in.

On a $4,500 multi-day trekking trip at the midpoint of that range, that is $1,125 per traveler — about what you spend on lodging for the first four or five days of the itinerary.

This article walks through the signup step by step so you can complete it if you want to. Then it asks a different question than most operator guides do. Not "how much does it cost". The more useful question is whether GetYourGuide's platform even lists your shape of trip.

How to become a GetYourGuide supplier — the 6-step signup

The application runs through GetYourGuide's supplier signup page. Six steps, about 15 minutes of form work, then an automated review that typically returns a decision within minutes. Nothing is charged until a booking is delivered.

Six-step GetYourGuide supplier signup flow: confirm eligibility, pick legal status, answer activity questions, contact details, create account, verify email
The six signup steps. After approval, building the first listing is a separate 13-step flow inside the Supplier Portal.

Step 1 — Confirm you are eligible

GetYourGuide wants direct operators with a registered business and liability insurance. It excludes resellers, other online travel agencies, destination management companies, and unregistered private guides. The restricted-activities list also rules out self-guided audio tours, transfers without an attached experience, gambling-related products, and activities in Afghanistan, Bangladesh, Belarus, Cuba, Iran, Myanmar, North Korea, Pakistan, Russia, Sudan, Syria, Ukraine, or Venezuela.

Step 2 — Pick your legal status

Registered company or registered individual. The choice determines the documentation GetYourGuide asks for — company registration number and tax ID for companies, a different set for individual traders. Have these ready before you start.

Step 3 — Answer the activity questions

How many activities you offer, where you operate, and whether you already use a reservation system. GetYourGuide integrates with 250+ booking platforms — flag yours here so the system can connect automatically and save you from rebuilding inventory by hand.

Step 4 — Fill in contact and company details

Website URL, physical address, preferred payout currency. Payouts run monthly at no cost or bi-monthly with a small surcharge. If you run departures in multiple countries, pick the currency of your main operating bank account — foreign-exchange loss on every payout adds up fast.

Step 5 — Create the account

Click "Create account". The automated reviewer returns a decision within minutes in the typical case. That is meaningfully faster than most marketplaces in this category.

Step 6 — Verify your email and enter the supplier portal

Click the confirmation link in your inbox. You are now inside the Supplier Portal, where every subsequent operation lives — listings, pricing, availability, payouts.

Building your first activity listing — the 13-step product walkthrough

Signup gives you an empty account. The actual work is building the first listing, which is a 13-step flow inside the Supplier Portal: category, title, description, locations, keywords, inclusions, guide and food and transport details, accessibility notes, photos (minimum 4, recommended 10), product options (duration, group size, languages, meeting point, price), itinerary builder, review, publish. Plan on 2 to 3 hours per activity. For an operator with 10 multi-day itineraries, that is 20 to 30 hours of listing work before the first booking can land.

Two places where the day-tour DNA is visible. The category picker is organized around day-tour categories and has no "multi-day trip" option. The duration field accepts arbitrary values but is designed for hours, and the itinerary builder assumes a single-day flow from meeting point to drop-off. A 14-day trekking trip technically fits, but the tooling is bent around a product shape that is not yours. Worth noticing at the form-filling stage, not a quarter into low bookings.

What GetYourGuide charges — the published commission rate

GetYourGuide publishes its commission rate on its own listing guide:

"GetYourGuide applies a commission fee of between 20% and 30% depending on the country in which the activity is provided. The commission fee is calculated based on the activity ticket price. Note that there are no hidden or additional fees. Your commission rate will be shown when you set the price of your activity, and confirmed via email. That's exactly what you'll be charged — nothing more."

On a $100 day tour that is $20 to $30 per booking. On a $4,500 multi-day trip that is $900 to $1,350 per traveler. One rate per operator, confirmed in writing, no surcharges, no paid-placement product pulling the effective number higher. That is not the default in this category — and we will come back to it in the next section.

The specific percentage lands in your inbox after approval, not during signup. GetYourGuide does not publish a country-by-country table, but the range tells you that operators in different countries land at different points in the band — set by GetYourGuide's internal pricing, not by per-operator negotiation. The same $4,500 trekking trip may carry a different number in Chile than in Germany, run by the same operator, on the same itinerary. Your registered location determines the figure more than your size or inventory does.

Affiliate commission vs supplier commission

GetYourGuide runs two separate programs. Supply partner commission is what tour operators pay to list activities — the 20 to 30% this article is about. Affiliate partner commission is what travel bloggers earn for referring bookings, paid out of GetYourGuide’s own cut. The login page at the affiliate portal is the affiliate program; supplier login lives at the Supplier Portal. If you are a tour operator, the second is the one you want.

What GetYourGuide does better than most marketplaces

Three advantages, named directly, before the contrarian argument. The argument that follows is narrower than "GetYourGuide is a bad platform" — and these advantages are why.

Why is GetYourGuide’s published rate unusual? Most marketplaces in this category do not publish a number; operators piece the rate together from community threads and integrator guesses. GetYourGuide publishes the range on its own blog, commits in writing to a single rate per operator after approval, and promises no hidden fees. Pricing transparency is not the default in this category.

Why does no paid-placement product matter? GetYourGuide’s ranking algorithm weighs activity performance, availability, and review score. Nothing in that list is “pay more for higher placement”. An operator who cannot afford to pay for visibility is not competing against operators who can — everyone is competing on product quality and operational discipline.

How fast is GetYourGuide’s approval process? The automated reviewer returns a decision in minutes in the straightforward case. For an operator testing a new channel without committing a month of waiting, that is a meaningful reduction in friction.

These three advantages are real. They are also not enough for most multi-day operators — and the next section explains why.

Why should multi-day tour operators think twice about GetYourGuide?

Four reasons. Two are specific to GetYourGuide. Two are universal to any marketplace taking a percentage on large-ticket products.

How does GetYourGuide’s commission affect multi-day tour pricing?

Same percentage, completely different operator economics. A day-tour operator selling a $100 walking tour pays GetYourGuide $20 to $30 per booking. A multi-day operator selling a $4,500 trekking trip pays $900 to $1,350 per traveler.

GetYourGuide commission by ticket size: 20% low-country vs 30% high-country rate
Per-traveler commission at the low (20%) and high (30%) ends of GetYourGuide’s published country range.

Look at the bottom rows. Two operators running the same $4,500 itinerary from different registered countries can be $450 apart per traveler on the commission line alone. On a 30-traveler departure that is $13,500 — swung by a registration decision the operator probably did not know they were making at signup.

For the worked math on how this compares to the other major marketplace in this category, see our Viator supplier article. The percentage is higher and the mechanics are different, but the compounding pattern is the same.

Does GetYourGuide’s product taxonomy include multi-day trips?

This is the reason the article exists. It is a direct read of GetYourGuide's own page describing what belongs on the platform. From GetYourGuide's published guide under "Which activities are allowed on GetYourGuide?":

"Tours such as local walking tours, bike tours, boat tours, and day trips. Activities, e.g. spa days, wine tasting, hot air balloon rides, and guided hikes. Nightlife, e.g. pub crawls, bar hopping, nightclub experiences, flamenco shows, jazz club experiences, and dinner cruises. Workshops and classes such as dancing lessons, cooking classes, glassblowing, pottery, painting, and mindfulness. City cards, e.g. hop-on, hop-off bus tickets, museum entry tickets, gym access, etc. Transportation and transfers such as airport transfers, driver services, and boat taxis. Sporting activities, e.g. skydiving, paragliding, scuba diving, white-water rafting, surf lessons, etc."

And from the supplier landing page: "walking tours and culinary experiences to cruises, day trips, and hop-on hop-off buses."

Read both lists. Walking tours, bike tours, day trips, spa days, balloon rides, pub crawls, cooking classes, pottery, city cards, hop-on hop-off buses, airport transfers, skydiving. Multi-day trekking is not there. Multi-day expeditions are not there. Multi-day cultural trips are not there. None of these categories are prohibited — the restricted-activities list rules out self-guided tours and gambling-related products but says nothing about trip length. Multi-day trips can be listed. They are simply not named in the list GetYourGuide published to describe what the platform is for.

The practical consequence: GetYourGuide's travelers are not shopping for multi-day trips when they open the platform. They are shopping for a slot in their Thursday afternoon in Lisbon, a half-day boat ride in Croatia, a cooking class in Oaxaca. The commission cut a multi-day operator pays is a cut on distribution that was not going to find them on the platform anyway.

How does GetYourGuide’s ranking algorithm affect multi-day operators?

GetYourGuide publishes how ranking works. Three factors: activity performance (revenue and conversion rate), availability (bookable at least a year in advance and up until start time, in GetYourGuide's own words), and customer review score with recent reviews weighted more. Multi-day operators lose on all three.

GetYourGuide ranking factors: day-tour vs multi-day operator performance on availability, review velocity, and conversion rate
GetYourGuide’s published ranking algorithm weighs activity performance, availability, and review score. Multi-day operators are structurally disadvantaged on all three.

Availability. A day-tour operator running morning and afternoon departures every day has hundreds of bookable slots on the calendar. A multi-day operator running 12 departures a year has 12. The system reads this as lower availability and ranks the product lower, regardless of how excellent the experience is.

Review velocity. A day tour taking 20 travelers every morning generates thousands of traveler-exposures a year. A multi-day trip running 12 departures of 10 travelers each generates around 120. The review cadence is roughly two orders of magnitude slower, and since GetYourGuide weights recent reviews more, multi-day operators lose on both volume and recency.

Conversion rate. A day-tour traveler lands on a product page, reads the highlights, and decides in 30 seconds. A multi-day traveler opens four other tabs, reads the itinerary twice, asks friends, comes back a week later, and then books. Bookings relative to page views — the multi-day number is structurally lower even when every traveler who comes back eventually books.

Who owns the customer relationship when you book through GetYourGuide?

When a booking comes through GetYourGuide, GetYourGuide owns the traveler email, the post-trip review, and the recommendation loop. The operator sees a name and a confirmation.

For day-tour operators that is a fair trade — repeat business is a small slice of revenue anyway. For multi-day operators, the math is different. A substantial share of next year's bookings comes from this year's travelers and the friends they send. Giving GetYourGuide the customer relationship gives away the compounding asset the operation runs on.

Before you sign up, a long-running thread on Reddit's r/Tourguide is worth reading. Operators there have catalogued bookings canceled at pickup and refunded directly to travelers, with the operator left holding the driver and guide cost. Read it as operator sentiment, not as the final word on the supplier agreement — the contract is where the actual policies live. But it is worth weighing against the testimonials on GetYourGuide's own marketing pages, which skew the other way for obvious reasons.

For the full worked argument on why marketplace customer-ownership compounds against multi-day operators, see our Viator article's third reason. The mechanics are the same across marketplaces.

When is GetYourGuide the right call? Three operator profiles that should sign up

Not every multi-day operator should skip GetYourGuide. Three profiles where the math works:

  1. You run day tours or single-activity experiences as a secondary product line. If you are a multi-day operator who also sells day tours, cooking classes, or single-activity add-ons (a vineyard tour, a kayak trip, a pasta class), those products fit GetYourGuide's platform shape and the commission math is bearable at their ticket sizes. List those and keep the multi-day itineraries on your own site.
  2. You run short multi-day trips under $1,500 in high-density destinations. The commission math is friendlier on smaller multi-day tickets, and the volume of travelers browsing in destinations like Rome, Barcelona, Lisbon, or Bangkok can justify the cut at a $1,500 per-traveler price. Above $1,500, the math stops working.
  3. You are testing a new destination or departure schedule. GetYourGuide's near-instant approval and no upfront cost make it a cheap way to validate whether a new destination has real demand. Run it as a test. Ramp down as soon as direct booking demand confirms the destination works — do not let the listing become the primary channel.

Recognize your operation in two or more of these? GetYourGuide is worth signing up for. None of the three? The next section is for you.

What should multi-day operators do instead of GetYourGuide?

Direct booking is the alternative. Three things to build, in order of leverage.

Your own website as the primary booking channel. Multi-day travelers research for weeks before they commit. Real photos from real departures, honest itinerary pages, destination guides written by someone who has actually led the trip. The money you would otherwise hand to a marketplace commission goes much further here, because the channel compounds rather than resets with every booking.

Past-traveler referral programs. Costs nothing, converts at rates direct marketing cannot match. Most multi-day operators already know their repeat-and-referral numbers are their strongest acquisition signal. The question is whether you are asking for those referrals on a systematic basis or leaving them on the table.

A booking platform built for multi-day. Deposits, installments, multi-currency supplier payouts, WhatsApp traveler communication — native, not bolted on with a Zapier workflow and a shared Google Sheet.

Samba is that platform. All of the above in one place. We put our pricing on the homepage because hiding it is a red flag. Free to start. No setup fees. No contracts.

This article is part of the multi-day operator's OTA supplier guide. For how Viator compares, see our Viator supplier article. For the one OTA that is actually built for multi-day, see our TourRadar article.

FAQ

What commission does GetYourGuide take from suppliers?

GetYourGuide publishes a rate of 20 to 30% of the ticket price, varying by the country in which the activity runs. The specific number is confirmed by email after approval, with no hidden fees and no paid-placement surcharges. On a $4,500 multi-day trip at the midpoint of the range, that is $1,125 per traveler.

How long does it take to become a GetYourGuide supplier?

Signup is 6 steps and takes about 15 minutes. Automated approval typically returns a decision within minutes. Building the first listing is a separate 13-step flow that runs 2 to 3 hours per product — for 10 listings, 20 to 30 hours of work before the first booking.

Is GetYourGuide cheaper than booking directly?

For travelers, the marketplace retail price is often the same as the operator's own website — parity rules typically prevent operators from undercutting the listing. For operators, direct booking is meaningfully cheaper: no 20 to 30% cut, no customer-relationship handoff, and the margin stays on the operator's P&L.

Does GetYourGuide accept multi-day tours?

Multi-day tours are not on GetYourGuide's restricted-activities list. But its own guide to accepted activities names walking tours, bike tours, boat tours, day trips, workshops, city cards, and transfers — and does not name multi-day trips. Multi-day trips can be listed; they are simply not what GetYourGuide's travelers are shopping for on the platform.

What is the alternative to GetYourGuide for multi-day tour operators?

Direct booking. Three things to build: your own website as the primary channel, a past-traveler referral program that gets asked for on a systematic basis, and a booking platform that handles deposits, installments, and WhatsApp natively.

Sources

Valentin Fily, Founder and CEO of Samba

Valentin Fily

Founder & CEO

Valentin builds Samba to give multi-day tour operators the tools they deserve. Previously worked in fintech and travel tech across Latin America and Europe.

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